AVIS
WHAT DRIVES YOU
To engage Avis’s growing customer base of business travelers, we had documentary filmmakers capture seven of the most distinguished ones. ‘What Drives You’ explored the personal stories behind their professional success – and led to a social campaign that allowed all travelers to share what drives them.
Directors: Jonathan Bregel (Variable), Bess Kargman (Variable), Chris Floyd (Pointblank)
Leland Melvin, Astronaut
Blake Mycoskie, Founder of TOMS
Anthony Zuiker, Creator of CSI TV Franchise
Alexis Maybank, Cofounder of Gilt
SOCIAL CAMPAIGN
We created a social campaign across all channels where Avis customers had the chance to share what drives them. The winner received a new BMW along with mentorship from the founder of TOMS, Blake Mycoskie, and the founders of Gilt, Alexis Maybank and Alexandra Wilkis Wilson.
