AVIS
IT’S YOUR SPACE
Avis was stuck in a rut competing on price. It was time to switch the focus from the counter to the open road. Refocusing on business travelers and turning rentals into a premium experience that enables personal success on the road. A space that gives celebrity professionals – and you – all you need to stay on top of your game while traveling.
Director: Baker Smith (Harvest Films)
Thomas Keller
Steve Stricker
Gabby Reece
IPAD GAME
To reach business travelers where they work, we went mobile. We created an addictive precision driving game that allowed you to get behind the wheel as one of our celebrity professionals – and win a special offer for a premium ride.
