Citizen

CITIZEN
GLOBAL CAMPAIGN: ALWAYS ON TIME

Citizen’s Eco-Drive watch is powered by light, so it always stays on time. Many latecomers could do with such a timepiece — but we knew no character would be more fitting than this one.

Director: Joe Sill (Whitelist)

SOCIAL

We developed this global campaign to reward Disney and Alice In Wonderland fans the world over. The work incorporated subtle design nods to the mid century (when the original film was released). It was structured akin to the film’s musical number in tempo and momentum. And to drive social extensions and conversations – and generate repeat views – we created and planted a trove of easter eggs around the White Rabbit.

(Mad) hats off if you can spot those featured below.